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About

Built toget involved.

Upstart Bar is a strategy, innovation and organizational development consultancy working with governments, corporates, institutions and entrepreneurial teams across the Middle East and Europe.

Vision and mission

The work starts where the recommendation ends.

Vision

Organizations able to turn emerging opportunities into practical capability, better ways of working and sustainable growth.

Mission

To work alongside organizations and entrepreneurial teams to turn strategy into action, combining insight, capability-building, experimentation and execution.

What that means in practice

We combine consulting rigor with entrepreneurial execution. That means we can help leadership define what should happen, and then work alongside the people responsible for making it happen.

We are most useful when the answer cannot stop at a deck. We stay involved as teams design, test, build and improve the capability, program, pilot or solution that follows.

See how we work

What makes us different

Six things you can hold us to

Built for your reality

We shape the work around your organization, your people, your constraints and the way work actually happens.

Beyond the recommendation

We stay close to implementation, testing and iteration rather than handing over a strategy and leaving.

Use case before technology

Technology is selected and designed around a clear problem and the people who will use it.

Capability left behind

We work alongside teams so know-how, ownership and practical tools remain after the engagement.

Evidence over theater

We define what success should look like, track what is happening and adapt the work when the evidence says we should.

Local context, broader perspective

Based in Abu Dhabi, with work across the Middle East and Europe and experience across public, corporate and venture environments.

Track record

Experience across ventures, organizations and government

40+

Startups supported

Fundraising, commercial deals, cash-flow management, and go-to-market.

12

Corporates

AI implementation and upskilling, innovation strategy, programs, and hackathons.

3

Government entities

AI enablement, innovation programs and advisory for public entities.