
From strategy tosomething that works.
Build the human capability, workflows and governance needed to make AI useful in everyday work.
Built for your reality. Tested in it.
We shape the work around your organization, your people and the realities they operate in. We start by understanding how work happens today, what needs to work differently and what is realistic in your context.
From there, we define the opportunity, design the intervention, build what is needed with your teams and test it through real-world use. We stay close enough to the work to see what is and is not working, and adapt accordingly.
Thinking we put to work

Training Needs a Place to Land
A useful training program should change something after people return to work. That means designing for the week after the workshop, as carefully as the workshop itself.

The Customer Interview Is Not a Pitch
A founder can leave a conversation feeling encouraged without having learned enough to make a better decision. The questions asked often explain the difference.

Give Every Pilot a Decision Date
A pilot can keep a team busy long after it has stopped helping the organization learn. Agreeing how it will end is part of designing it well.
Experience across ventures, organizations and government
Startups supported
Fundraising, commercial deals, cash-flow management, and go-to-market.
Corporates
AI implementation and upskilling, innovation strategy, programs, and hackathons.
Government entities
AI enablement, innovation programs and advisory for public entities.

Practical thinking,
straight to your inbox.
Notes on AI adoption, innovation, entrepreneurship and organizational performance. Written from the work, not around trends.